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Samsung Galaxy Alpha : ウィキペディア英語版
Samsung Galaxy Alpha

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Samsung Galaxy Alpha is an Android smartphone produced by Samsung Electronics. Unveiled on August 13, 2014, the device was released in September 2014. A high-end device, the Galaxy Alpha is Samsung's first smartphone to incorporate a metallic frame, although the remainder of its physical appearance still resembles previous models such as the Galaxy S5. It also incorporates Samsung's new Exynos 5430 system-on-chip, which is the first mobile system-on-chip to use a 20 nanometer manufacturing process.
The Galaxy Alpha received mixed reviews: although praised for its higher quality build and design in comparison to earlier products, the device was panned for its modest specifications in comparison to its flagship counterpart, the Galaxy S5, and for being priced too high for what they considered to be a "mid-range" smartphone.
== Development ==
Samsung has historically been criticized for its continued use of low-quality polycarbonate materials on its flagship smartphone products, even as its competitors have made phones utilizing higher quality plastics or unibody aluminium frames. Despite these issues with build quality, Samsung has still been considered the most dominant Android OEM.〔 However, in July 2014, the company reported its lowest profits in over two years, and a drop in market share from 32.3% to 25.2% over the past year. The loss in market share was attributed primarily to growing competition from vendors such as HTC and LG, and similarly increased competition in the low and mid-range markets from vendors such as Huawei and Motorola (who is currently in the process of being sold by Google to Lenovo).〔(【引用サイトリンク】url=http://www.extremetech.com/mobile/187308-samsung-profits-decline-as-other-oems-eat-its-lunch )
In early-June 2014, images leaked of an upcoming Samsung phone tentatively known as the "Galaxy F", shown alongside a Galaxy S5: it incorporated a metallic frame, thinner bezels around the screen than the S5, and was to allegedly include a quad HD display,〔 Snapdragon 805 system-on-chip, along with the heart rate sensor and water/dust-proofing from the S5.〔(【引用サイトリンク】url=http://pocketnow.com/2014/06/07/galaxy-f-images )〕 On June 18, 2014, Samsung would unveil an LTE-Advanced version of the S5 with a quad HD display, exclusively for release in South Korea. A Samsung representative stated it had "no plans" to release this device globally.
In late July 2014, further images leaked of the rumored device, now identified as the "Galaxy Alpha"; the device depicted was now a mid-range device positioned below the S5, incorporating a metallic frame, a 720p display similar to the Galaxy S III, and no expandable storage.〔(【引用サイトリンク】url=http://pocketnow.com/2014/07/23/samsung-galaxy-alpha-pics?utm_source=dlvr.it&utm_medium=twitter )〕 On July 31, 2014, Kim Hyun-joon, senior vice president of Samsung's mobile business, told investors that the company was planning to release a major new device incorporating "new materials" by the end of 2014. Critics interpreted his statement as signs that the company was planning to make a metal smartphone, but that it could also be a new entry in the Galaxy Note series.
On August 13, 2014, Samsung officially unveiled the Galaxy Alpha. Samsung Electronics CEO JK Shin explained that the Alpha was "built and designed based on the specific desires of the consumer market."〔 The company touted that the Galaxy Alpha would mark a "new design approach" for Samsung's products, and that elements from the Alpha could appear on future Samsung models.
In December 2014, it was reported that, only three months after its release, Samsung planned to end production of the Alpha in favor of its successor, the similarly-designed, but more competitively-priced Galaxy A5.〔(【引用サイトリンク】url=http://www.theverge.com/2014/12/29/7459743/samsung-galaxy-alpha-discontinuation-report )〕 Samsung's new design philosophy would be fully realized by its 2015 flagship, the Galaxy S6, which combined a unibody metal frame with a glass backing.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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